Online Dating Service and Long-term Relationship Essay Example for Free

Online Dating Service and Long-term Relationship Essay In the last couple of weeks, eHarmony, a dating website that promises to help you find a long-term relationship for a relatively modest monthly subscription fee, has been offering a free trial: 10 days of free communication. This marketing campaign is designed to attract new customers and convert some of the existing ones to become paying members (currently it claims more than 20 million registered users). This seems like a reasonable growth strategy: more paying customers will help eHarmony grow and improve its bottom line. As with any platform business, eHarmony relies on having lots of people in its database. Having more people to choose from makes it more likely that the site will find a good match. Clearly, offering a free trial period is a good way to attract more people to the site. But in fact, for reasons my colleague Misiek Piskorski and I study (pdf), it may not be good for eHarmonys business. eHarmony is not your usual online dating site. Unlike Match. com or OkCupid, users do not get to browse tons of profiles to see if there is someone they might like. Instead, eHarmony does the choosing for you, sending you a limited number of compatible matches — candidates the sites proprietary algorithm thinks will make a good match. The company also differs because it aims at people who are looking for long-term relationship or even marriage, not those who look for casual dating. To successfully match people who are looking for a long-term relationship, eHarmony needs not just a lot of people in their database, it also needs people who are ready for a long-term relationship. This seems self-evident, but cluttering up the site with those looking for something else will increase the noise-to-signal ration and make matching harder. In its everyday business, eHarmony does an excellent job by discouraging potential customers who may not be so serious about dating. They ask potential members to complete a very long questionnaire of more than 250 questions. And if the answers suggest that you are not serious enough, they reject you. eHarmony also charges more than Match. com — up to a 25 percent premium. As a result, only people who really care about establishing a long-term relationship will end up at the site. If the value youre offering your customers rests on exclusive membership of similarly minded relationship seekers, what happens if you make it easy for others to get in for a while? You might get a lot of people who dont care that much about a serious relationship, or who are looking for a different product, like a quick adventure. When such people roam around your site, they create a negative externality for your core members, who may discover that its more difficult to find a long-term relationship — the very service they had paid a premium to get. In a nutshell, when you lower the barriers to entry, you threaten your core value proposition to your most valuable customers. So promotion strategies that work well for Match. com or other platforms — like job-hunting sites — may be dangerous for eHarmony, as they may unintentionally undermine the sites core value proposition. Fortunately, eHarmony didnt really get it wrong. It has instituted a number of safeguards that prevent not-so-serious people from getting on the site even during the free trial. People who want to try the site for 10 days still need to complete the long questionnaire, and may still be rejected if their answers suggest they are not serious enough. Only after jumping this major hurdle can the potential members enjoy the free trial. And if they are not serious enough to pay the membership fee after the 10th day, they will exit the pool of potential matches. This tension between a seemingly natural marketing tactic and a companys value proposition may not be obvious, but it does affect many companies that operate platforms similar to that of eHarmony. Increasing the size of your tent isnt always in your companys best interest. It pays to ask, Who is your customer and what product do they want from you?

Graduation Speech: God has Blessed Us Richly :: Graduation Speech, Commencement Address

As springtime fades to summer and my years in high school draw to a final end, I have often felt within me a gentle beckoning to moments of quiet and thoughtful repose. Here memories of times long past, of friends new and old, of dreams born and forgotten, of affections kindled and discarded so deluge my mind that I am thoroughly overwhelmed by their sweetness so curiously mingled with their sorrow. Then often I turn to gaze pensively at the future, clouded and unsure, yet gloriously bright with hope and expectation. And in these blessed times of sweet recollection and ready anticipation, I have found one enduring joy, one unshakable rock, one sure haven in the unending faithfulness and love of my Lord and my God. Truly, His mercies have been new every morning. He has upheld me with His righteous right arm. "He [has led] me in paths of righteousness for His name's sake." He has broken me that I may delight in Him alone. And when I have fallen, He has clothed me in the garb of His clemency; washed me in the sea of His grace. I know He will keep me in the years to come. Oftentimes in these last months, when I wonder about the future -- where I will go, what I will do, who I will become -- I find a solace in the words of Paul: "Now to Him who is able to do exceeding abundantly beyond all that we ask or think, according to the power that works within us, ... to Him be the glory forever and ever. Amen." I cannot fathom the depth of such a statement -- that He can carry me exceeding abundantly beyond all my greatest dreams, all my highest aspirations, all my wishes and desires and hopes. He can give my life meaning beyond what I could ever imagine. What a glorious hope, what a bright future there is for those in Christ! Yet so many have not found this future. Tonight I feel a tinge of fear, a chill of imminent peril for myself and for you, my dear class. I have no doubt that your discipline will earn great success, for God has blessed you richly with many gifts and talents. Nor do I fear that you will fail in this life or slip into any great evil. I do not even doubt that most of you will remain in the blessed ways of our Lord, learning to love and cherish Him more and more.

Technology Life Cycle

All new technologies goes through a technology adoption life cycle in which certain market groups adopt the product before others are willing to do so. Here is each of the market groups: Innovators, early adopters, early majority, late majority, and laggards. Innovators in a general sense, is a person or an organization who is one of the first to introduce into reality something better than before. That often opens up a new area for others and achieves an innovation. They pursue new technology aggressively, learning about and evaluating new products in an effort to be first.They’re also relatively few in numbers—so for marketers, they represent a major key to the marketing campaign. Next down the list, early adopters are visionaries, not technologists. They are found at ease when imagining, understanding, and appreciating the advantage of new technology. When it comes to high-tech products, they’re looking for vital breakthroughs, not minor improvements. They rel y on their own intuition and vision to make their buying decisions, which make them the key to opening up a high-tech market group.Following, early majority customers are centered on the linking of practice and theory. The early majority know many of the upcoming inventions are just passing fads. They let the early adopters test the new technologies and post their experience with it to establish solid references. Approximately one-third of the adoption life cycle is early majority that is why this market group is the key to substantial profits and growth. Next, late majority adopters are conservative. They’re content to be followers, and often are not comfortable in their ability to handle new technology.They tend to wait until something has become standardized and seen a lot of support. Like the Early majority the late majority comprise about one-third of the entire buying population. This makes for high profitability, while its profits decrease as the produce matures, so do the selling costs, and virtually all the R&D costs have been amortized. Last of the cycle is laggards, this group are considered skeptics. They are very late adopters and in some cases they never adopt. If they do end up buying a new technology they tend to overlook it because it is a bi-product of another product.Realize that you’re not going to sell to this audience until very very late in your product life cycle, most likely when your product has become well accepted. In summary of the technology adoption life cycle, this cycle shows that technology is accepted in the community in stages which relates to the mental and collective understanding of the five groups that make up the community. The high-tech marketing model is a strategy that uses the technology adoption life cycle as the source to examine ways to market a product.It works by starting with the innovators by building a reputation and then moves to the next group, the early adopters, in hopes of the innovators c ompelling the early adopters to get on the â€Å"bandwagon†. The process continues all the way to laggards. The key to keep this process moving smoothly is to maintain a momentum, which makes it more natural for the next group to buy into the product. Another key is to keep up with the current technology by taking in the phrase â€Å"window of opportunity. † Competitors can easily overtake your market if the momentum is lost.The high-tech marketing model is a smooth transition that goes through stages of the technology adoption life cycle. If you can get there first, and establish a standard through the beginning of the cycle you gain a monopoly over the market in which you could gain high profits throughout the cycle and establish a sustained product. A good example of the previous concepts being used is the Lotus 1-2-3, which was the first spread sheet for IBM PC. The Innovators first started using lotus 1-2-3, stating that it was â€Å"slick† and â€Å"fastà ¢â‚¬ .Subsequently, the early adopters started using it because the new things they can do with it, such as the â€Å"what if† analysis. Next on the bandwagon, the early majority, they started using it because of its uses with common business operations. As it started to become standardized the late majority eventually fell into line. By the end of the 1980s it was pretty much the only standard program used for spreadsheets. There are several cracks in the technology adoption life cycle, from the innovators to the early adopters, from the early adopters to the early majority.But the latter happens to be the most challenging and an unrecognizable division chasm. The transition goes unnoticed because that in both groups the customer list and the size of the order can look relatively the same. The products that the early adopters buy, is some kind of change agent. Being the first in the industry gives a head start on the competition. When we move on to early majority they want to buy a productivity improvement for their current operations. Ultimately, they want evolution. This eventually leads to a catch-22.In a catch-22 situation the early adopters have already caught on and it has been publicized. In the end the product seems to never get past the early adopter group. When the promoters of high-tech products try to move on from their early adopters group, they leave the early majority without a reference and support. This chasm has made many marketers fail in the past. The early market is what the staff members interpret as sales of increasingly smooth curve, but in reality it is an initial blip and not an emerging mainstream market unfolding.Companies can fail when their managers don’t notice the transition from early adopters to early majority. This leads to high expectations and too much time spent on expansion rather than husbanding resources. This result in an illusion of high-tech marketing, which is the belief induced by the high-tech mark eting model that new markets unfold in a continuous and smooth way. While trying to avoid perils of the chasm, a new state needs to be established to examine and correct the flaws that are associated with the technology adoption life cycle. In turn, this provides a secure basis for marketing development with minimum problems.

Learning Methods For Successful Classroom Management Essay

Some methods I might use for good classroom management This paper sheds light on some dynamic learning methods for successful classroom management. The classroom management had the largest effect on students’ achievement. This means students cannot learn in poorly managed classrooms. Some studies shows the importance of classroom managements of there being building a relationship between teachers and students. Teachers should take into their consideration classroom management and student achievement are related to each which led to outcomes. All teachers must consider classroom management to be a high priority and an area of concern. When teachers come to master an effective classroom management, it takes time to establish it in the beginning of the year particularly on the first day of school. Classroom management demands student achievement, time, study area, teaching methods, and feedback .Effective classroom management depends on classroom management, classroom organizatio n, and expectations for student behavior. Firstly, Classroom management is the strategies and techniques that an effective teacher uses in order to solve problems in the classroom. Effective teacher should use rules, procedures, and routines to ensure students involved in the learning process. By using classroom rules, teachers offer clear instructions to students and pose a plan to orient new students. They use some rules because they want to make sure that there is a productive interaction in theShow MoreRelatedTeaching Theories Within The Classroom980 Words   |  4 PagesThis paper gives the author his or her own views on the different teaching theories within the classroom. 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